Cultivating Highly Engaged Audiences
Spine Media is an audience growth technology company headquartered in New York City.
We take our compelling content and layer in our proprietary technology - theBackbone. By leveraging proprietary machine learning and predictive spend algorithms, Spine Media is able to amplify results and scale to the right audience.
Spine Media was founded in 2015 by veteran advertising and ad tech executives. Becoming increasingly aware of inefficiencies in the publisher landscape, Spine Media set out to create a better, more efficient methodology. Our technology streamlines the ability to acquire the right audience for the right content and to the right advertiser.
Currently, Spine Media reaches over 30 million unique users each month across our five properties and continues to grow exponentially. theBackbone fuels Spine Media’s advancement - it was designed and built for content amplifi- cation, focuses on rapid ideation and distribution across integrated media channels.
Total Page Views
Social Media Fans
TO TARGETED AUDIENCES
Spine Media’s journalism team
produces original content, deliv-
ering compelling and viral stories
to our readers. theBackbone
technology provides real-time
insights on content performance
and audience engagement.
theBackbone provides aggregated
insights that produce real time opti-
mizations. Utilizing data accumulated
from user behavior, we maximize
placement opportunities and
accurately predict the highest value
at the right place
Understanding the right audience is
paramount for an advertiser to have
a positive ROI on their media buys.
Spine Media identifies the right audi-
ence at the right time for our