Spine Media is an audience growth technology company headquartered in New York City.

We take our compelling content and layer in our proprietary technology - theBackbone. By leveraging proprietary machine learning and predictive spend algorithms, Spine Media is able to amplify results and scale to the right audience.


Spine Media was founded in 2015 by veteran advertising and ad tech executives. Becoming increasingly aware of inefficiencies in the publisher landscape, Spine Media set out to create a better, more efficient methodology. Our technology streamlines the ability to acquire the right audience for the right content and to the right advertiser.

Currently, Spine Media reaches over 30 million unique users each month across our five properties and continues to grow exponentially. theBackbone fuels Spine Media’s advancement - it was designed and built for content amplifi- cation, focuses on rapid ideation and distribution across integrated media channels.